Our Firm

About Us

We specialize in financial strategies, wealth preservation, and asset protection services for business owners and executives. Our clients typically find great success in their businesses, but the complexities of balancing their business and personal financial needs often delays saving for retirement. We are experienced at helping our clients create the right plan that allows them to enjoy what they have now, reduce their tax burden, and confidently secure their future.

Meet Matt, MBA, ChFC® Meet Beth, RSA

Matt Headshot

Matt Hudnall, MBA, ChFC®

My name is Matt Hudnall and I am the founder and CEO of Hudnall Wealth, LLC.

After graduating high school I enrolled at Louisiana Tech University. Like many young adults, I struggled with the newfound freedoms and saw my life turn down a negative path. Lacking direction, I left college and decided to follow in my father's footsteps by joining the United States Army.

I served our country with the 1st and 3rd Infantry Divisions as a combat medic in Kosovo and Iraq. Retrieving and helping wounded soldiers and enemy fighters from the battlefield humbled me and gave me even more gratitude for the freedoms and quality of life we enjoy. I can honestly credit my time in the Army with saving my life because it was during those years that I learned discipline, goal setting, and became focused on my future.

In 2004, I left the Army to return to college. I attended the University of Texas in San Antonio where I graduated magna cum laude and went on to earn my MBA from Centenary College of Louisiana in 2012.

I am dedicated to developing long lasting relationships with my clients, and I am committed to helping each person become confident in assessing his or her financial goals and participating in the financial management process.

My mission is to provide clear, easily understood explanations of financial products and services, and to educate my clients on how to not only prepare for their needs, but for their wants as well.

I am proud to call Shreveport home, and I am blessed with a wonderful wife, Dr. Ellie Hudnall, who is a physician at The Family Doctors. We have a beautiful daughter in preschool, Stella Rae. When I'm not at work, I love attending events supporting local charities, as well as running, hiking, traveling, reading a good book, and spending time with my family and friends.


Beth Headshot

Beth Elliott, RSA

Beth is dedicated to assisting clients in building their financial futures. She regularly attends industry training and certification programs to stay on top of her field and develop professional skills. Beth’s job at Hudnall Wealth is to gather data and translate her findings into digestible reports that Matt can explain and clients can easily understand and implement. She also handles office administration, client service, and oversees underwriting and transfers.

Beth holds a Bachelor's Degree in Political Science from LSU Baton Rouge, as well as a Louisiana Life & Health License, and Series 6 & 63 Securities Licenses.